Results and position in Google

Once Google Search Console is connected, SEOHero shows how your website performs in Google. Without the connection these figures stay empty.

Clicks and impressions

• Impressions: how often your website appeared in the search results.
• Clicks: how often someone clicked through to your website from Google.

The overview compares the last 30 days with the 30 days before and shows a chart of the last three months.

What position means

Position is the average spot where your website appeared in Google. Position 1 is the top result, 1 to 10 is the first page. So lower is better.

It is an average over all searches you appeared for: if you rank 3 for one search and 30 for another, the average lands in between. A rising average can therefore also mean you became visible for more searches, even if you still rank low for them.

Where you see it

• Overview: clicks, impressions and average position for all your websites (or the website you pick in the sidebar).
• Keywords: per search query the clicks, impressions, CTR and position, with arrows showing the change since the previous sync.
• Articles: on every published article the clicks, impressions and position of the last 28 days.

How current it is

SEOHero fetches the data twice a day. Google itself lags two to three days behind. New articles usually need weeks to months before they settle into a stable position.