Publishing articles to your website automatically

An article you publish in SEOHero can appear on your own website automatically. Configure this per website under Integrations → Publishing with a publish target: WordPress or a webhook.

WordPress

If your site runs WordPress, choose WordPress and enter your site URL, username and an application password (created in WordPress under Users → Profile → Application Passwords). Every published article is then posted directly. Republishing the same article updates the existing post; reverting it to draft sets the WordPress post back to draft too.

Webhook

For any other platform there is the webhook: on publish, SEOHero sends a JSON message (HTTP POST) to a URL on your site, which places the article itself. The message includes:

• event and id — the event type and a stable, unique article id
• title, slug, keyword and meta_description
• content_markdown — the full article in Markdown
• image_url and image_alt — a ready-made header image (1200×630)
• locale, published_at and site

The X-SEOHero-Event header is "article.published" for a new or updated article, "article.unpublished" when you revert an article to draft or delete it (your site should then remove the page with that id) and "test" for the connection test. Your receiver should upsert on id (or slug): receiving the same id again means overwriting the existing page, never creating a duplicate. Respond within 10 seconds with HTTP 200; any other status counts as a failed delivery and shows up on the article.

Not technical? Use the Copy AI prompt button on the publishing card: a complete build brief for your web developer or an AI assistant, with every specification included.

Testing and managing

Send test checks the connection. Once a target is connected you see the delivery URL compactly with a test and a disconnect button. If a delivery fails, the error shows on the article with a retry button.