Brand instructions and extra instructions for the AI

The AI writes better articles when it knows your business. There are two instruments for that: brand instructions (fixed, per website) and extra instructions (one-off, per article).

Brand instructions

On your website's detail page you find the Brand instructions card. Whatever you write there is included in every article for that website — including autopilot. Describe:

• What your business actually does (and what it does not): "we are a software company, not a marketing agency"
• Your tone of voice: formal or direct, with or without jargon
• Your audience and how you want to come across

This prevents the AI from inventing its own positioning.

Extra instructions per article

New article and Regenerate both have a field for one-off directions: "make it shorter", "aim at freelancers", "mention our free intake call". Regenerating with instructions costs 1 article from your monthly bundle; without instructions it is free.

The gatekeeper

All instructions pass a check first. Normal editorial steering goes straight through; abuse attempts (making the AI do something else entirely, harmful or misleading content) are refused. You will see why — and the attempt still costs one article from your bundle. That keeps the system fair for everyone.